Repository: UIHistories Project: Board of Trustees Minutes - 1984 [PAGE 34]

EXTRACTED TEXT FROM PAGE:

1982]

UNIVERSITY OF ILLINOIS

25

(The student advisory vote was: Aye, Mr. Bandala, Mr. Cobb, Miss Forsyth; no, none.)

Contract for Professional Advertising Services, Medical Center

(33) Since 1977, the Board of Trustees has contracted with a public relations firm to assist in a recruitment program for nurses for the University of Illinois Hospital and Clinics. During that period, the number of registered nurses employed by the hospital has more than doubled — with the result that no beds remain closed for lack of nursing staff. T h e chancellor at the Medical Center campus has now recommended that a more specialized agency, dealing exclusively in advertising design and placement, be employed. Several agencies were notified and screened, and three were asked to make formal presentations. Of these, Gordon/Tanraz/Caruso Advertising, Inc., of Chicago was judged to be most suitable for the University's needs. Accordingly a contract with Gordon/Tanraz/Caruso Advertising, Inc., for $180,000 in FY 1983 is recommended. (The FY 1982 contract was for $225,000.) Most of the cost of the contract will consist of reimbursements for advertisements placed. Reimbursement will be exclusive of any commission paid or payable to the agency by the advertising media. When a commission is not paid to the agency, a standard agency charge for placing advertisements will be added to the reimbursement. (All copy, design, and placement of advertisements is subject to the approval of the Department of Hospital Nursing.) Funds are available in the Hospital Income Fund. The executive vice president concurs in the recommendation. I recommend approval.

On motion of Mr. Howard, this contract was awarded by the following vote: Aye, Mrs. Day, Dr. Donoghue, Mr. Forsyth, Mr. Hahn, Mr. Howard, Mr. Madden, Mrs. Shepherd; no, none; absent, Mr. Neal, Mr. Stone, Governor Thompson. (The student advisory vote was: Aye, Mr. Bandala, Mr. Cobb, Miss Forsyth; no, none.)

Contracts with Affiliated Hospitals, Chicago, Peoria and Rockford

(34) T h e chancellor at the Medical Center has recommended the renewal of contractual agreements with eligible hospitals affiliated with the College of Medicine to provide partial compensation in FY 1983 for the cost of operating and maintaining physical facilities constructed with State of Illinois grants (through the Illinois Board of Higher Education) for the conduct of medical education programs. It is proposed that such contractual agreements be executed between the University and the institutions listed below and for the amounts indicated. Metropolitan Chicago Group of Affiliated Illinois Masonic Medical Center L. A. Weiss Memorial Hospital MacNeal Memorial Hospital Mercy Hospital and Medical Center Ravenswood Hospital Medical Center Lutheran General Hospital Total

1

Hospitals

Estimated Annual Cost1

.. $

151 700 37 810 119 110 115 310 74 620 .. 225 760 .. $ 724 310

Based upon a rate of $3.94 per gross square foot per year.