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Caption: Board of Trustees Minutes - 1992
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1994] UNIVERSITY OF ILLINOIS Year 1 $332 000 145 800 Year 2 $160 000 121 800 421 Total $492 000 267 600 Technical Component Professional Services Total $477 800 $281 800 $759 600 In order to successfully execute the communications plan, the chancellor at Chicago also recommends delegation of authority to the comptroller to enter into media contracts with various television, radio, newspapers, magazines, and other print media for the placement of the materials developed as part of the Rynne contract. The communications plan calls for a media placement budget of $2 million for year one and $1.5 million in year two. Selection of the specific medium to be used will be provided in the media plan as developed by Rynne. Delegation of authority at this time will facilitate and enhance the execution of the overall communications plan in a timely manner. Funds are available in the Hospital Income Fund. The vice president for business and finance concurs. I recommend approval. On motion of Mr. Lamont, this recommendation was approved by the following vote: Aye, Dr. Bacon, Mr. Boyle, Dr. Gindorf, Mr. Grabowski, Mrs. Gravenhorst, Mr. Lamont, Ms. Lopez, Ms. Reese; no, none; absent, Mrs. Calder, Governor Edgar. (The student advisory vote was: Aye, Ms. Huff, Mr. Riley; no, none.) Contract for Public Relations Services, Vice Chancellor for Health Services, Chicago (9) The chancellor at Chicago recommends approval of a contract with BursonMarsteller (Burson), a Chicago-based public relations firm, to provide public relations services in the implementation of the communications plan for the health services. Several firms having experience in the health care area were contacted to compete for this contract. Burson was chosen because of their extensive experience in public relations, their qualifications in broad-based health care, record of placement success, and knowledge of the Chicago media. Under the contract, Burson would provide public relations expertise required for the successful implementation of the communications plan for the health services. These services include, but are not limited to, development of news stories and proactive media placement, establishment of media briefings, public relations orientation programs for major departments and units of the Health Sciences Center, media spokesperson training, development and distribution of a speakers bureau publication, development and management of special promotional events, and consultation on media relationship building strategies. The contract would be effective January 15, 1994, for one year ending January 14, 1995. The total cost of the contract is not to exceed $158,500. Funds are available in the Hospital Income Fund. The university director of public affairs has reviewed this contract and the vice president for business and finance concurs. I recommend approval. On motion of Mr. Lamont, this recommendation was approved by the following vote: Aye, Dr. Bacon, Mr. Boyle, Dr. Gindorf, Mr. Grabowski, Mrs. Gravenhorst, Mr. Lamont, Ms. Lopez, Ms. Reese; no, none; absent, Mrs. Calder, Governor Edgar. (The student advisory vote was: Aye, Ms. Huff, Mr. Riley; no, none.)
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