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Caption: Map of UIUC (2004) (Campus Retail Assessment)
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University of Illinois at Urbana-Champaign Section IV – 6 The retail categories that are most often found in lifestyle centers are apparel, accessories, home furnishings, restaurants, books/cards/gifts and gardening. Other non-retail uses are often present as well, such as personal services (e.g., hair salon, shoe repair) and copying and mailing facilities (Kinko’s, UPS, Federal Express). Today, there are only a dozen of these better tenants in the Champaign-Urbana area. Talbots and Talbots Petites are located in a strip center in southwestern Champaign. Fewer than a dozen of the typical lifestyle merchants are in Market Place Mall. Chico’s and Starbucks Coffee are just now entering the market. Although either site is readily accessible for shoppers, the Orchards Down site is preferable to the University Research Park site for two reasons. First, as noted earlier, the retail size limitation at the research park eliminates the possibility of a lifestyle center. More importantly, a lifestyle center is better matched to the residential environment of Orchards Downs. Another site that may be an alternative location for a lifestyle-type center is the 160acre Pell Farm parcel located at the southwest corner of Philo and Windsor Roads. East Campus Commercial Area The East Campus Commercial Area is appropriately sized and located to take advantage of its active neighborhood. High traffic levels resulting from nearby campus service facilities, student housing and the UIUC campus’ art epicenter suggest that the building would prove to provide a very successful location for the right commercial occupants. Student Housing Near East Campus Commercial With its superior location in relation to the Spurlock Museum and the Krannert Center, the retail in this area should be designed to appeal to the local student resident as well as the art visitor. It should reflect its artistic neighbors and have the feel of an exciting streetscape, presenting a broader appeal than just to the student base. Local and regional retailers and operators should be canvassed for this location. Food is a logical first component for the first-floor space. A local operator, such as Strawberry Fields, would offer: 1) on-premises deli and other fresh, prepared foods, 2) take-away prepared foods and 3) a market or grocery format. A full-service restaurant Jones Lang LaSalle
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