Caption: Map of UIUC (2004) (Campus Retail Assessment)
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Consumer Lifestyle Profile ( Champaign - Urbana) 901 W. Illinois St., Urbana, IL 61801-3028 Cluster Name Socio-Economic Rank % of Total Households Town & Gowns Lower Middle 22.6% College town singles Neighborhoods are mixed with half locals and half students Middleburg Managers Middle 12.0% Mid-level white-collar couples Smalltown Downtown Lower Middle 10.9% Older renters and young families Students and others looking for fresh starts Neighborhoods found mostly west of the Mississippi Young and single, they often live near city colleges Predominantly White, Some Hispanic Single Parents, Singles Renters Multi-Unit 2-9 and 10+ Upward Bound Upper Middle 9.3% Young upscale white-collar families Second City Elite Affluent 8.9% Upscale executive families Boomtown Singles Middle 6.5% Middle income young singles Above average incomes College educated, computer literate Movers & Shakers Young professionals and techies Predominant Characteristics Thousands of penniless 18-24 year olds and professionals A taste for prestige products that are beyond their means Half post-child, half pre-child Dual-income, frequent flying executives and professionals Married with pre-school and school-aged children Dominant White, High Asian Married Couples, Some Children Owners Single Unit Married with teenagers Live in fast growing smaller cities Executives, bankers, doctors, lawyers Dominant White Married Couples Owners Single Unit Attention to family and home Live in multi-unit rentals Ethnic Diversity Family Type Key Housing Type Predominant Ages Education Employment Median Income Publications Dominant White, High Asian Singles Renters Multi-Unit 2-9 and 10+ Dominant White Married Couples, Some Children Owners Single Unit Predominantly White Singles Renters Multi-Unit 2-9 and 10+ 18 to 34 College Graduates 35 to 44, 65+ College Graduates, Some College Professional / White-Collar 18 to 44 High School, Some College Service / Blue-Collar / White-Collar Under 18, 35 to 54 College Graduates Professional / White-Collar 45 to 65+ College Graduates Professional / White-Collar 18 to 44 College Graduate, Some College Professional / White-Collar White-Collar / Service Lower Middle / $18,600 Shape, Self, Rolling Stone, Ski, Elle, Runner’s World, Fortune, GQ Middle / $37,800 Southern Living, Bassmaster, Discover, USA Weekend, Sporting News, Consumer’s Digest, Modern Maturity, People Magazine Lower Middle / $22,800 Hunting, Spin, Muscle & Fitness, Byte, US, Bicycling, Runner’s World, National Geographic Travel Affluent / $54,500 Golf Digest, Ski, GQ, Personal Computing, Forbes, Working Mother, Car & Driver, Baby Talk Affluent / $58,800 Metropolitan Home, Fortune, Smithsonian, Shape, Popular Photo, Working Woman, Inc. Middle / $36,600 Ski, Byte, Scientific American, Rolling Stone, Shape, Boating, Traditional Home, Kiplinger’s Personal Finance © 2004, Market Insite Group Inc., Mill Valley, CA (415)339-2700 www.MaketInsitegroup.com Data Source: Claritas, Inc.; Market Insite Group, Inc. Dated: Thursday, April 29, 2004
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