Caption: Booklet - Guide for Daily Illini Reporters (1918)
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it will. K &< l tlve i ikee iiU1(. and mon An 11.e and i il t».ii anced heads add mu h to i he attn oi the paper. s. Do not hi ai< a w i fr II ne display line to th next. or ••] 1 at » v. rd 1 • I n ur 1 ally asso lated: I M I Consen ti n. when the symmetry of tin it and only win n clearly n 9. A. an and the ;nv mil.. lln< d< as rj | 1• u giv< exact meaning. 10. Do not repeat the * me \ .rd or phrase in din" rent de ! s of the same head line unless absolutely unavoidable. 11. Tell nothing in the head that i not included in the story. Avoid making tin head comment on the news 12. Capitalize all words of three ( ) r m o r e letters except but, for, the, and. Al o api t a i z e Be, Do, He, Is, It. No, M l'p. • i p . italize the last word of every clans., and each word in compounds. 13. At, for, in, of, on, and to are eapiI hzed only when attached to or connected ith v e r b s : "He W a s Stared At hv the Crowd." "They W e r e Voted For hv' IN 14. Do not capitalize all, and, a s / h v if J the or but. ' * **• 15. Avoid having glaring white spaces Small white spaces are desirable, particularly in connection with break-line heads 16. Take care to avoid the use of a m lifeless, trite, awkward or ambiguous words in the decks of heads. 17. Never allow a difference of more than one half unit between droplines of tl < first deck of a 24 point head, and no mor than one unit in smaller heads. 18. Ordinarily write your headlino from the facts contained in the first paragraph of the news story. 1!*. Avoid the use of past tense verba 7 in
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