Caption: Map of UIUC (2004) (Campus Retail Assessment)
This is a reduced-resolution page image for fast online browsing.
EXTRACTED TEXT FROM PAGE:
University of Illinois at Urbana-Champaign Section II – 6 Redevelopment opportunities are beginning to occur on Green. The section between 4th and Wright will redevelop most quickly because of its proximity to the campus’ epicenter and the real walking trade. Currently, redevelopments are planned for the corners of Green and 5th and 6th, bringing a Potbelly’s Sandwich shop with three stories of apartments to one of the intersections. The high number of student housing units will continue to increase over time. North Campus Parking Garage The North Campus Parking Garage is located on the south side of University Avenue between Mathews and Goodwin Avenues. University Avenue and Wright Street is the northwestern-most gateway to campus, and Lincoln and University is the northeasternmost gateway to campus. The garage’s location is the physical apex of the campus geographical structure. Several levels of parking deck will top a first story of retail and office space. A 20,000-square-foot government office will front University Avenue and occupy the north portion of the first level, leaving 17,000 to 18,000 square feet faced toward the campus for retail, entertainment and/or services. North Campus Parking Garage Located across from or very close to the Beckman Institute are many labs including the Micro & Nanotechnology Lab, the new National Center for Supercomputing Applications (NCSA) facility, and the Engineering College; thus, the site is surrounded by an atypical consumer, worker and lifestyle. This primary target market of researchers and students is active 24 hours per day with work and study, not entertainment. The site’s secondary target market is made up of the people who work in and visit the nearby hospitals, medical facilities and the Hampton Inn across University Avenue. Retail, entertainment and personal services strategies for each of the five campus areas addressed in this study are presented in Section IV. Jones Lang LaSalle
| 
