Repository: UIHistories Project: Map of UIUC (2004) (Campus Retail Assessment) [PAGE 34]

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University of Illinois at Urbana-Champaign

Section IV – 8

The second strategy is one of incubating retailers. Although retailing is a focus of one of the system’s other campuses, the University of Illinois may want to consider implementing a retailing program at its Urbana-Champaign campus. It may be possible to connect the program at the other campus to retail locations in ChampaignUrbana through incentives or course requirements or by providing student entrepreneurs with local opportunities. The second opportunity for improving the Campus Town experience is to continue the streetscape program that has been implemented and to expand its scope, both geographically and in terms of its features. Occupants and users of Campus Town would likely respond well to a well-articulated identity for the area. The two components of the program involve the common areas and the storefronts. An effective way for creating an identity for the area is to establish criteria for build-out of tenant storefronts and signage.

North Campus Parking Garage

The North Campus Parking Garage is located in the heart of the engineering and computer sciences part of campus. Its retail, situated on the south side of the garage, should reflect and complement its surrounding area by accomplishing a risky calibration of 24/7 service, food and access. Its occupants will be predominantly local, non-apparel tenants. It should contain a market and deli, the best coffee shop on campus, a UPS store and, possibly, a novelty bookstore on the order of Northern Lights in San Francisco. This retail has to be a happening experience and must, by its nature, satisfy the needs of the student and faculty but must also be sophisticated and acculturated to satisfy the personality and delights of the highly educated and worldly visitor and corporate sponsor who will visit the campus and use this parking facility.

Jones Lang LaSalle