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Caption: Map of UIUC (2004) (Campus Retail Assessment)
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University of Illinois at Urbana-Champaign Section IV – 7 with a liquor license could only prosper in this location. Other potential uses include a coffee shop, a dessert shop and art supply, novelty and jewelry stores. Apparel should not be targeted for this building. Campus Town Because the University does not own all of the buildings making up Campus Town, it has an inconsistent presentation, both aesthetically and in terms of tenant offering. Generally, its customers – university students, faculty and other employees and to a lesser degree non-university residents and workers – would benefit from a broader dining, shopping and service assortment and an expanded streetscape program. Campus Town The University has limited influence in the selection of occupants for many of Campus Town’s buildings; however, it should look for any opportunity to work with other landlords to develop a merchandising plan and tenant mix strategy for this commercial area. Ideally, the area’s tenant mix would include more national and regional tenants and would present a greater variety of products and services. With the University’s support, it may be possible to resurrect a voluntary merchants’ association to advance these objectives. Even in the absence of an association, the University may develop an even more formalized approach to its process for identifying, qualifying and selecting tenants for its buildings. There are two other strategies to be evaluated for enhancing Campus Town’s merchandise mix. Consideration could be given to developing additional programs for offering targeted businesses subsidies to take space. Subsidies can take various forms such as tenant allowances for store build-outs, free rent or tax breaks. One existing opportunity for business owners is the City of Champaign’s Redevelopment Incentive Program. Available for qualifying Campus Town locations, these grants are provided for permanent improvements to buildings, primarily for code, structural and mechanical work, and are based on the number of criteria met for historical significance, site improvements, façade improvements and other criteria. Jones Lang LaSalle
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