Caption: Map of UIUC (2004) (Campus Retail Assessment)
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University of Illinois at Urbana-Champaign Executive Summary – 2 • • • • Retail in the East Campus Commercial Area, the North Campus Parking Garage and Campus Town serve the immediate student, campus employee and local resident audiences Retail proposed for the University Research Park and Orchard Downs sites may serve not only the customer in the immediate area but also could draw customers from the entire trade area The enhanced fringe arterial system proposed for the two cities would contribute to easy access for the proposed Orchard Downs and University Research Park sites; they are both located north of Windsor and would be easily accessible from the fringe arterial system or via feeder roads, further strengthening these sites’ viability as mixed use developments The sites may be served by the market’s excellent bus system and the proposed guideway transportation system now under consideration; the permanent track is understood to be reassuring for developers, and the opposite would be true as well – developments should help to determine where the track will be laid Benefits There are many benefits to placing retail at the identified sites or refining what is already there: • Greater levels of convenience would be achieved for the consumers of the five projects through: o A larger grocery selection near campus o Restaurants and services distributed throughout the campus area o Reduced need to travel to other cities in the region to fulfill shopping needs due to the greater retail offering in the Champaign-Urbana trade area Quality of life would be enhanced for the cities’ residents from: o A broader entertainment offering from new restaurants, coffee shops, clubs o An expanded retail selection with the addition of lifestyle tenants Support for the University’s goals of: o Rebalancing the student population to grow the percentage of graduate students within a stable, controlled total by a shift to retail/entertainment/services that target the adult/family population (e.g., lifestyle retailers) rather than the undergraduate (e.g., tattoo parlors) o Attracting new businesses and other employers to the market resulting from a more satisfying retail and entertainment selection • • It is important to consider the impact of the campus on the Champaign-Urbana trade area and the primary and secondary markets that will benefit by and serve as patrons of the five key areas of development or redevelopment. Each of the study sites may be programmed to attract some combination of student population, campus faculty and other employees, and local residents and workers. Each one may be unique in its approach to retail offerings to meet the needs of people who live, work and play within close proximity to these evolving areas. Jones Lang LaSalle
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