Caption: Map of UIUC (2004) (Campus Retail Assessment)
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University of Illinois at Urbana-Champaign Section IV – 4 If developed appropriately, the site’s retail would also draw the more affluent Champaign shopper including faculty favoring the State Street residential area. Upscale Residential Neighborhood in Champaign There is a need for better retail in the trade area. When the two zip codes making up the campus area are eliminated from an analysis of the market’s demographics, a notable, albeit somewhat small, upscale market segment emerges. The percentage of consumers in the better category rises from 22% to 33%. Similarly, the moderate category grows from 31% to 46% and, as expected, the budget segment of the trade area drops from 47% to 21%. Price Point Comparison of the Champaign-Urbana Market (Excluding Two Zip Codes) Versus the National Benchmark Jones Lang LaSalle
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