Caption: Map of UIUC (2004) (Campus Retail Assessment)
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University of Illinois at Urbana-Champaign Executive Summary – 1 Executive Summary Jones Lang LaSalle is pleased to present this assessment of retail in the ChampaignUrbana market and, more particularly, its assessment of existing retail or retail under consideration at five locations on the University of Illinois at Urbana-Champaign campus. The information contained in this study is intended to support the University’s refinement of the retail component in its master plan update. A detailed review has been completed of the demographics and psychographics for the region, the Champaign-Urbana market and the five individual trade areas associated with the study sites. All existing retail in the Champaign-Urbana trade area was examined. An assessment of retail feasibility and potential was developed based on the demographic findings and existing retail offerings in the market. Champaign-Urbana Retail Champaign-Urbana’s current retail offering may be summarized as follows: • • • • • • • • • Market Place Mall presents a strong, traditional national tenant line-up It offers the appropriate department stores for the trade area There is a healthy assortment of big box retailers in the power centers adjacent to the mall Many national chain restaurants are represented in the area around the mall Only a limited number of lifestyle merchants has entered the ChampaignUrbana market to date There is a surprisingly low level of local and regional retailers in the market The current retail selection on and around campus is predominantly food (e.g., submarine sandwiches and ethnic fast food), services (e.g., hair salons and tattoo parlors) and books There is an inadequate grocery offering on campus One could expect to see more cutting-edge, university-oriented local retail and a greater number of coffee shops near campus Retail at the University of Illinois at Urbana-Champaign Campus The demographic/psychographic review and examination of existing retail led to several conclusions regarding the campus’ sites. • • It is appropriate to plan retail space at the five study sites The team did not determine that there are any other obvious locations for additional retail on or near campus; however, as buildings are developed or redeveloped, there will be opportunities to add retail as is being done in the East Campus Commercial Area and the North Campus Parking Garage Jones Lang LaSalle
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