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Caption: Map of UIUC (2004) (Campus Retail Assessment)
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University of Illinois at Urbana-Champaign Section III – 5 The ethnic cross section is predominantly White (72.7%), which is true of most areas focused on higher education, and African American (14.2%), representing the second largest segment of the population. On campus, 22 undergraduate residence halls accommodate 8,540 students; five privately owned certified residence halls and 12 certified houses accommodate 2,500 undergraduate students. Further, a number of students live at the 53 fraternities and 32 sororities associated with the campus. Graduate student housing includes two residence halls for 750 students and two University-owned apartment complexes for 975 students with families or single graduate students. These residents represent the primary target market or secondary target market for each of the five areas of retail development. Non-students and local residents are drawn to the campus’s plethora of cultural and sporting events held in various venues located primarily on the east and mid-south sides of the campus. Krannert Center for the Performing Arts offers four theaters, seats about 4,000 and annually hosts 350 student and professional performances as well as commencements, lectures, and other events, many of them free. Foellinger Auditorium seats 1,750 for concerts, speakers and special events. Assembly Hall, a multipurpose arena that seats up to 16,500, hosts 80-90 concerts, Broadway productions and campus events and an average of 32 men's and women's basketball games each year. Memorial Stadium seats more than 69,000 and hosts 7-8 Illinois football games each year and numerous other high school football games and special events. These non-student residents make up the primary or secondary target markets for the areas of retail focus. However, lack of parking and issues with ingress and egress on campus create natural barriers for those who would be more apt to look at the campus retail, dining and entertainment alternatives should these factors be improved. The high tech and research components of the University on the north and south ends of campus draw a third customer type that can be described as “techies”. Access to a 24/7 environment is what drives them. The ability to have their needs met any time day or night is critical for this driven crowd that coexists with the typical students on the northern end of the campus. University Research Park, at the south end, houses 35 companies with 776 employees and fosters a similar mentality. Employers and Economic Development The top forms of business in the area are: higher education, medical and a combination of manufacturers, processors and distributors. Higher education and medical payroll combined contribute more than $1.0 billion to the local economy. In addition to a high quality of life and exceptional cultural opportunities, Champaign-Urbana provides a positive business environment for high technology companies, agricultural and medical research, light industry and distribution facilities, and retail developments. Jones Lang LaSalle
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