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Caption: Map of UIUC (2004) (Campus Retail Assessment)
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University of Illinois at Urbana-Champaign Section III – 2 Trade Area Demographics and Psychographics For purposes of this study, the selected trade area for retail developments has been identified as Champaign-Urbana with a population of 130,800. Champaign-Urbana Residential Population by Zip Code Champaign-Urbana’s population base is informed and educated. With the University of Illinois at Urbana-Champaign nestled between the two cities, the student enrollment of nearly 40,000 helps to perpetuate the area’s youth and notion of life-long learning. The average resident can be characterized as a White, 30 year old, white-collar, college-educated consumer with a median household income level of $39,400. The following analysis is used to evaluate merchandising and leasing strategies. Data is gathered from primary sources such as Market Insite and secondary sources such as the Chamber of Commerce, the Champaign County Economic Development Corporation, the University of Illinois and other organizations. Please refer to the exhibits at the end of this section for detail on the trade area’s demographics and psychographics. The population base of the cities of Champaign and Urbana has increased steadily, but not significantly, over the past 14 years. From 1990 to 2000, Champaign-Urbana experienced a combined growth of 5.4% against the state’s 8.6% increase. By 2005, the cities of Champaign and Urbana are expected to increase their combined population by another 3.2%. Jones Lang LaSalle
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